Carol S Greenwald, PhD

NETWORKING + MARKETING + MANAGEMENT
Personal networking and client service are two sides of the same coin. They both require an ability to be interested in another person, attentive to others’ concerns and activities, willing to work collaboratively and able to use their own areas of expertise to help others.
In my book, Strategic Networking for Introverts, Extroverts and Everyone in Between [ABA, Law Practice Division, 2019] I show how any person can find a way to successfully connect with other people in order to learn, share, grow and prosper. I work with individuals and firms to help them create purposeful, goal-oriented, networking plans and then implement them.
In my book [with Stephen Skyles-Mulligan] Build Your Practice the Logical Way: Maximize Your Client Relationships [ABA, First Chair Press, 2012] we explain how to buld a practice by creating a client-centric firm. .
In both areas – networking and client-centricity – professionals begin by identifying key interests and clients. These become their growth target markets. They then learn a process that enables them to build successful relationships with clients they like, doing work that interests them.

COACHING + TRAINING + WORKSHOPS for PROFESSIONALS
– Personal networking
– Client-centric communications
– Mentoring Programs
– Business development skills for individuals, practice groups or firms

STRATEGIC NETWORKING + BUSINESS DEVELOPMENT PROGRAMS for PROFESSIONALS
– Strategic networking programs for individuals and firms
– Strategic planning for firms, practice groups, offices and individuals
– Client-centric programs to make communications, services and practices relevant to the client base
– Networking Programs focused on defined target audiences

• Ethical Best Practices: Pairing Online and In-Person Networking Activities

  
  

  There are ethical rules for social media and in-person meetings that offer many opportunities to move a connection forward from the initial handshake to a trusted relationship. In this workshop we will discuss how to implement a strategy that uses social media connections to build your in-person network, enhance your reputation and reinforce in-person outreach initiatives. We will also look at using LinkedIn to establish  your basic brand and will cover the ethical rules and ethics opinions that set the parameters for approved actions.

• Ethical Best Practices: The Art of Giving and Getting Referrals

  
  

  Ethically build a practice around giving and getting referrals. In this session we will discuss the art and strategy of giving and getting referrals and best practices for the referrers, the referred and the referred-to. We will cover the ethical rules and ethics opinions that set the parameters for approved actions.